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Kwality Wall’s - Ice Cream Franchise

The market leader in the pre-packed ice cream segment in the country.

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  • Finance requirements
    Total Investment: Rs. 200,000 250,000
  • Available areas
    Selected cities throughout India
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Profile


HLL is Indias largest and most trusted FMCG player with revenues of Rs. 9927 crores, in the year 2004. We are a subsidiary of international FMCG major, Unilever. Kwality Walls is one of the 30 power brands of HLL and hence the company is dedicated a significant amount of its resources to build this brand. Innovation is our forte. Cornetto, Feast, Sundaes, Viennetta and Max you name it, we created it! We have used our traditional strengths in product marketing, brand building and distribution to grow Kwality Walls into one of the leading brands in the ice cream market.

We strongly believe that retailing will be the next big thing in the ice-cream industry. Ice-cream parlors fit in well with the prevailing and upcoming consumer trends. Indulging will increasingly occupy a significant share of the average Indians wallet. And, ice creams are certainly a very good way to indulge!

Kwality Walls is already the market leader in the pre-packed ice cream segment in the country. We have now entered the out-of-home segment with the chain of parlors and kiosks. We invite you to be a part of this exciting and rewarding venture. Parlors are high margin and high return channels for ice-cream sales. To capture the value in this segment, we developed a unique PSIS model.

The ambience of the parlor is designed to reflect the values of the Kwality Walls brand. Hlls aggressive advertising will build the brand identity and reinforce the effect of the parlor imagery.
 
Investment Required: Rs. 200,000 250,000
Area Required: 50 Sq ft - 200sq ft.
ROI: High Returns

Target Cities:
Delhi ( NCR), Mumbai, Chennai, Hyderabad, Bangalore, kolkatta, Pune, Goa, Kanpur, Vizag, Vijaywada, Coimbatore, Cochin, Ludhiana, Jullandhar, Chandigarh, Jaipur, Lucknow
 
Location Specification: 
High Street: Hot spots in middle and high-income group areas. Could either be in residential or in commercial (Market) areas.
 
Franchisor Support:

  • Ready To roll out Model
  • An all-new menu and an innovative portfolio of products.
  • A reliable and efficient supply chain
  • Training Inputs on the Start-up Kits
  • Constant Operational Guidance
Our training programs will promote safe practices and maintenance of the highest hygiene standards in the parlors. 
 
Benefits of Joining:

Extremely strong and well established brand in India

  • HLLs expertise in ice creams (Unilever the parent company is the worlds biggest player in ice creams)
  • HLLs commitment to building this brand (spends on TV/Radio/Outdoor etc.)
  • Low investment and high return model
  • Easy to roll out
  • Can be relocated If the location is not appropriate
  • Does not require major skills to operate the model

 

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